In fact, among companies in those segments, nearly half say post consumer recycled resin is playing a significant role in their sustainable packaging strategies, according to Jabil&#;s recent study . Consumer packaged goods companies have a strong tendency (64%) to incorporate post consumer material and other recycled content as part of their product-level initiatives. Download the full survey report.
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Ask many of the world's leading brands about their sustainable packaging plans and they will tell you: they aim to make their packaging 100% reusable or recyclable by . More specifically, many plan to source post-consumer recycled (PCR) materials&#;such as post consumer recycled resin&#;to get there. This sentiment is echoed across the entire landscape of food and beverage , as well as personal and home care segments.
While post consumer recycled resin seems to be the leading option to accomplish packaging sustainability in the industry, there are several considerations to make when sourcing PCR material:
There are four main plastics used in packaging: polyethylene (PE), polypropylene (PP), polystyrene (PS) and polyethylene terephthalate (PET). Currently, high density polyethylene (HDPE) and PET recycling are more common than others. The infrastructure is built to support the collection of these materials and many CPGs lead initiatives to educate consumers to recycle. PP is readily recyclable but needs more infrastructure and education around the material. Finally, PS is also recyclable as it is extremely tolerant to &#;re-melting,&#; but its collection presents difficulties due to its form factor.
Certain plastics are like oil and water&#;they don&#;t mix well. The contamination caused by their mixing, or worse yet, the addition of other factors (such as food, dirt, or other contaminants) can render the resins very difficult to reuse. The makeup of the post consumer resins can be a big obstacle in the industry&#;s endeavor to achieve a truly circular economy, which is a critical piece for packaging sustainability.
In addition, based on your company&#;s performance requirements of the product, the mixing of the materials can lead to further complications in achieving goals. Almost 60% of European plastics converting companies find it &#;hard&#; or &#;very hard&#; to reuse plastic scrap due to contamination, according to a European Plastics Converters Association study.
Then how can you ensure 100% purity for packaging materials?
The first step is to establish a set of recycled material goals for your product. Then, you need to partner with your supplier to evaluate and understand their sources and supply chain. They must have the appropriate quality controls and tests in place to ensure the material supplied meets your product&#;s specifications.
Therefore, it is imperative that you have full visibility into your supplier ecosystem and a strong understanding of how the post-consumer recycled plastic was sourced, processed and produced.
Not every type of recycled resin works for every use case or complies with applicable regulations.
In the United States, the FDA has guidelines for the use of recycled plastics in food packaging. Specifically, they have three concerns that:
Europe has more stringent guidelines. Under a regulation set over a decade ago, only &#;food-contact materials and articles that contain recycled plastic obtained from an authorized recycling process&#; may be used in the EU.
It is very likely that in the future more industry standards will be developed, and perhaps also government regulation, to ensure the material really is what it should be. Brands once again can partner with governments worldwide to help shape regulation and drive post consumer recycled content forward.
Over the long term, this area will become more like medicine or food&#;when we go to a grocery or drug store, we hardly ever think about whether the medicine or food is &#;good&#; or &#;safe.&#; We rely on the system in the background which ensures that it is.
Finding a steady source of high-quality post consumer recycled plastic is a difficult endeavor today. Consumers are not yet recycling enough plastic waste worldwide&#;which drastically impacts the supply. The reasons vary from geographically different regulations to the additional cost customers must occasionally incur to recycle. Furthermore, while many understand the importance of recycling, many are also confused on how to properly do it.
With such high demand for recycled materials, brands and packaging integrators must treat the sourcing of these resins as a partnership with their supplier, rather than a transactional exchange. Unlike sourcing virgin material, brands, converters and suppliers must work as a team and make the proper investments to build a viable infrastructure. Sometimes, that means launching community initiatives.
PepsiCo, for example, recognizes the importance of bringing all stakeholders together. To support the development of packaging sustainability, they launched PepsiCo Recycling, an initiative to improve plastics recycling infrastructure and raise awareness on the issue worldwide. With their partnerships through the program, they&#;ve provided recycling access to 33 million households across 700 communities in the U.S. since , collecting more than 115 million pounds of plastic bottle and recyclables.
These types of partnerships and investments can help you reach your sustainable packaging goals while making a big difference for the environment. Watch Jabil's documentary: The Sustainable Packaging Revolution for a better understanding of how integrators like Jabil, KW Plastics and Danimer Scientific are bringing innovative packaging solutions to the market.
Want more information on Post Consumer Recycled Resin? Feel free to contact us.
While long-term partnerships and investments into the larger ecosystem will help to ensure a steady supply of post-consumer recycled resins, end-of-life must be addressed at the very beginning with product design. As it stands currently, approximately 30 percent of plastic packaging will never be reused or recycled without fundamental redesign or innovation, according to the World Economic Forum.
The current recycling infrastructure needs an overhaul, but brands can design their packages to optimize recyclability while working within the boundaries of the current infrastructure. This can be accomplished in different ways, such as making components out of a single polymer family, tethering a cap to a bottle or by minimizing how the packaging is assembled so it can be easily separated when necessary.
When designing product packaging, end-of-life must be top-of-mind. Otherwise, your company is contributing to the same problem it&#;s trying to overcome.
Both savvy shoppers and consumer packaged goods companies are placing more emphasis on sustainability, reducing waste, and using less energy. As a brand owner, your sustainability goals are more important now than ever, as consumers begin seeking out brands focused on the environment.
When it comes to packaging, it&#;s no surprise that brands are looking for eco-friendly packaging. While recyclable or compostable packaging are the two most common types of sustainable packaging, there is a third choice gaining traction on the shelf &#; post consumer recycled (PCR) packaging.
Post-consumer recycled content, often referred to as PCR, is material that is made from the items that consumers recycle every day, like aluminum, cardboard boxes, paper, and plastic bottles. These materials are typically collected by local recycling programs and shipped to recycling facilities to be sorted into bales, based on the material. The bales are then purchased and melted (or ground) into small pellets and molded into new items. The new PCR plastic material can then be used for a variety of finished products, including packaging.
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Get Your Free Quote NowThough PCR, recyclable, and compostable packaging are all sustainable packaging options, they each differ in the way that they are processed and what they can offer consumers.
PCR packaging is manufactured with film that is made from recycled materials. In general, PCR packaging, such as post consumer recycled plastic, cannot be recycled again since it&#;s already made from recycled materials. This allows brands to fulfill their sustainability goals, without relying on the consumer to recycle or compost the package after use.
A package is deemed recyclable when the materials can be processed and used again. Once the package enters the recycling stream, it is broken down into raw materials and sold to manufacturers. One potential downside of recyclable packaging is that the benefits are dependent on the consumer actually recycling the package, and knowing where to recycle the package.
Lastly, compostable packaging is packaging that breaks down completely in a compost site and leaves no toxic residue. In order for a plastic to be called compostable, it must biodegrade, or break down into carbon dioxide, water, or biomass at the same rate as cellulose (paper). One potential downside of compostable packaging is that not all consumers have access to industrial composting facilities.
While all eco-friendly packaging options are a step in the right direction for brands looking to be more sustainable, PCR packaging, in particular, has some benefits that are worth discussing.
In general, PCR films are a great packaging option for brands looking for eco-friendly flexible packaging, and can be developed into stand up pouches, lay flat pouches, and rollstock. These films can be used in most industries including confection, coffee, baked goods, snacks, pharmaceuticals, herbal remedies, pet treats, and sports nutrition.
PCR packaging also matches the quality of regular flexible packaging. PCR film can offer the same level of protection, barrier performance, and strength as regular plastic film. You can rest assured knowing that PCR film will still block light, oxygen, and other gases from penetrating the package layer and getting into your product.
Lastly, and quite possibly the most obvious benefit, is that using PCR material can help your company reduce its carbon footprint, lessen its impact on landfills, and meet its overall sustainability goals.
The best part? PCR packaging is a great option for brands who want to offer a sustainable solution for consumers, with no requirements or actions needed on the consumer end, unlike recyclable and compostable packaging.
As you examine your company&#;s sustainability goals, consider partnering with a PCR packaging manufacturing. At ePac, we offer PCR pouches, rollstock, and lay-flat pouches in varying percentages, for any of your project&#;s custom flexible packaging needs. Our PCR film is FDA-compliant for direct food contact and can accommodate high-impact, photo-quality graphics. It&#;s just one of our sustainable flexible packaging services that we deliver for our customers. Ready to get started, or want to learn more? Call us today or request a quote and see how using PCR can help you meet your sustainability goals.
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