Please refer to Puerh tiers quality for a detailed explanation of the various tiers and the companion article The truth about old and ancient trees puerh to understand why most of the very top tea you see online is at best T3.
For more information, please visit our website.
After having bought more than 100 different high quality cakes and hundreds of samples (spending more than £50k in the process!) Im here to report about how to identify and buy the higher end (T4 and even T5).
Most of the very high-end ones came from many tens of individual taiwanese collectors and enthusiasts, where the very best pricing for the highest quality of aged puerh can be found. This experiment wouldve been so much more expensive if I bought from businesses or from mainland china.
Anything higher than reference and you know this is overpriced tea for its quality. Higher pricing is generally given to famous or hyped cakes. If someones talking about it, or the brand/vendor is famous, its extremely likely thats happening.
Indeed theres a lot of variance to account for marketing/famous cake effect, and the reference pricing is the lower end you should expect to spend to achieve this tier of quality.
Anything much lower and you know the vendor doesnt have the experience to really judge what theyre selling (or is in bad faith).
Tier Market share Reference pricing (357g) Trees 5 Legendary ~0.01% $1,000-$10,000 Pure (100%) unmanaged ancient tree 4 Extraordinary ~0.1% $500-$1,000 Medium-high % of unmanaged old/ancient tree material 3 Excellent ~1% $200-$500 Some % of old tree material 2 Good ~2% $100-$200 High % of Living Tea 1 Ok ~5% $50-$100 Clean 0 ~90% $20-$50 Plantation
a few thoughts that may help in identifying whether what you see advertised is real T3/T4/T5:
Passionate people with connections to each other make the very best Tea, it simply is not possible to dedicate the needed amount of time producing more than a few thousand cakes a year.
Personal oversight is needed not just for processing but also to ensure the collected material is really all T4/T5 quality, no cheating happens and of course the more tea one tries to produce, the more areas one need to get the tea from it gets extremely complicated very, very soon.
Imagine doing that while trying to run a business, perhaps one selling to the underdeveloped western market, where theres almost no one willing to pay $+/cake for this kind of quality.
Given these constraints, T4/T5 is almost unheard of for westerners to be able to buy.
The only producers I know that make actual T4 are CSH and some of the taiwanese boutiques (see below).
Some of the more known taiwanese boutiques may produce some T5 (generally not for public sale) but the reality is most T5 is tiny productions by tiny producers that weve never heard of before in the west, and are quite obscure even in Taiwan.
A combination of these factors:
Of course the trouble with private labels and custom productions is that you could literally get anything, you dont even have the basic quality guarantee that boutique producers have.
So you need to sample more. But a lot of the time you must buy a full cake because asian dealers dont want to deal in samples, so it becomes really important being connected to people that have already done a lot of sampling and can either direct you or even better sell you samples.
In short: both for producers and online shop, theres the ones with very high reputation and marketing where you get a basic guarantee what you buy is decent but you pay dearly for this privilege, and then theres everywhere else where quality could be poor or really great relatively unpredictably and you need to trust your judgement in sampling. This is the main trade-off of buying higher quality puerh.
Some of my thoughts of the quality of some boutique producers you may have heard of already:
Known for soft processing and relatively soft tea, XZH is the best known boutique producer in the west.
There are a lot of productions, certainly a lot of T3 and some T4. Not all productions qualify for a T3/T4 and even the ones that do, often can be quite overpriced.
As I said above scale is the enemy of quality, however with that said, XZH is the one the best sources of T3 in the relatively big range they offer.
Note that in the official catalog, pricing for the last few years is reasonable, pre- pricing is a piece of science fiction (secondary market/collector prices can be many times lower) and anything in the middle is likely overpriced but not as impossibly as pre-.
This is a very common strategy for many boutique producers: the list price for old tea is artificially high as a way of marketing and achieving higher prices for more recent tea.
CSH is a bit more on the factory side of the spectrum.
CSH originally had exclusive contracts with Lao ban zhang, Naka, etc and has produced some very interesting T3 over the years. There could be T4 too, but I havent personally tried them.
If you want to learn more, please visit our website xzh.
Starting to get very elitist, early s CYH is very hard to find, very collectible and it being in small quantities, often overpriced because of it.
Some early CYH is T3, some is T4, with a processing half way between soft and traditional.
Theres a series of / cakes from younger trees under the CYH brand, these are nothing like the rest of their productions.
Ive written a review of some excellent CYH tea from s.
At least one friend told me of pesticide-induced head aches and I feel quite a bit of off-flavours in the productions I tried, thin tea, its hard to say many positive things about YQH at the current pricing.
Seems to be the textbook case of marketing hype and fancy processing inflated prices. At the bottom end are some plain bad teas, at the medium end forgettable teas that hardly reach T3 and I gave up on this brand before trying the high-end.
Some people seem to like it, I dont know exactly why, one possibility is that they may put a premium on refined processing over good quality material.
Taipeis oldest and most beloved tea house has its own high-end productions (very few and mostly homogenous quality).
Traditionally processed tea (but with better base material than most factory cakes) with relatively traditional storage (and some storage flavours in the tea, particularly in maocha and older teas).
Good T3 by origin available, if it wasnt for the storage flavours could reach T4.
It turns out some of their tea without the heavy storage flavour is available, these can easily go T4.
Some cakes are made by Zhou Yu of Wisteria, some others are also good examples of T3 and T4 (before ). Most have beautiful collectible wrappers too!
Post- processing styles change and quality diminishes, the brand is not interesting anymore.
and also mostly forgettable as they didnt press their own cakes, - is the peak.
Theres no market for it, lets be serious.
Theres too little of it, it goes by connections. Generally if its publicly available with flashy marketing, its simply not the real thing. It really takes a lot of circumstances to come together to be able to buy a T5. We have some online at times, and its not easy to keep stock around given how pricey it can be.
The only exception is some of the boutique producers above could theoretically have a real T5, however the pricing would be on the top end or way over reference pricing. For T5 any pricing goes really, some people in Asia will simply pay whatever and if they have money but not the expertise to validate whether the tea is what it purports to be, in this case buying the most expensive tea from a known boutique producer is actually a sensible way to acquire T5.
The law of diminishing returns hits very soon.
Absolutely amazing experiences are possible in the T4 category so much that theres no reason to only drink T5.
We want to make it available to make the puerh world a bit less elitist but lets be clear: being able to experience and recognise this kind of tea is eye-opening, drinking it every day is not necessary.
Criteria I use to buy aged puerh for myself:
Aging puerh is a very large topic and I mean to write some essays specifically about it, this is just a small preview since people have been asking me about it a lot.
I suspect Hou De doesn't stock very many because Hou De isn't well financed enough to hold a great deal of high priced puerh especially long, and XZH is extremely expensive. Alternatively, they purchase items if the wholesale price is good and don't if the wholesale price is bad. In the end, if you want other XZH (and if I had money, I'd want some too), I think the best way to work is to google the chinese characters for Sanhetang and click on various links until you can get into the online shop (the front page will not link properly to it)--and see what the company has in stock at what price. Not everything from '10 is in stock, and I've yet to see anything from '11 with online pictures. Then get a group of people together and show Guang/Irene a prebuy list for whatever items you see is available which you guys want. That would work best, I think.
Just remember, XZH these days is insanely expensive. Last year, their signature products was a calligraphy edition of LBZ, GFZ, and one other I couldn't make out, and these were over $230/400g. They all sold out, pronto. HouDe is selling the LBZ/Yiwu brick for $30 less than what it is in the shop in Taiwan. The log sells for less here, too. Assuming that you aren't so stocked up that you can afford to wait for the inevitable bubble pop and want to pay high prices, go for the s, I think.
Gasninja, the lbz/yiwu isn't mature enough to have a great deal of flavor, given what I read from reviews. That's really an ager type deal.
Please refer to Puerh tiers quality for a detailed explanation of the various tiers and the companion article The truth about old and ancient trees puerh to understand why most of the very top tea you see online is at best T3.
After having bought more than 100 different high quality cakes and hundreds of samples (spending more than £50k in the process!) Im here to report about how to identify and buy the higher end (T4 and even T5).
Most of the very high-end ones came from many tens of individual taiwanese collectors and enthusiasts, where the very best pricing for the highest quality of aged puerh can be found. This experiment wouldve been so much more expensive if I bought from businesses or from mainland china.
Anything higher than reference and you know this is overpriced tea for its quality. Higher pricing is generally given to famous or hyped cakes. If someones talking about it, or the brand/vendor is famous, its extremely likely thats happening.
Indeed theres a lot of variance to account for marketing/famous cake effect, and the reference pricing is the lower end you should expect to spend to achieve this tier of quality.
Anything much lower and you know the vendor doesnt have the experience to really judge what theyre selling (or is in bad faith).
Tier Market share Reference pricing (357g) Trees 5 Legendary ~0.01% $1,000-$10,000 Pure (100%) unmanaged ancient tree 4 Extraordinary ~0.1% $500-$1,000 Medium-high % of unmanaged old/ancient tree material 3 Excellent ~1% $200-$500 Some % of old tree material 2 Good ~2% $100-$200 High % of Living Tea 1 Ok ~5% $50-$100 Clean 0 ~90% $20-$50 Plantation
a few thoughts that may help in identifying whether what you see advertised is real T3/T4/T5:
Passionate people with connections to each other make the very best Tea, it simply is not possible to dedicate the needed amount of time producing more than a few thousand cakes a year.
Personal oversight is needed not just for processing but also to ensure the collected material is really all T4/T5 quality, no cheating happens and of course the more tea one tries to produce, the more areas one need to get the tea from it gets extremely complicated very, very soon.
Imagine doing that while trying to run a business, perhaps one selling to the underdeveloped western market, where theres almost no one willing to pay $+/cake for this kind of quality.
Given these constraints, T4/T5 is almost unheard of for westerners to be able to buy.
The only producers I know that make actual T4 are CSH and some of the taiwanese boutiques (see below).
Some of the more known taiwanese boutiques may produce some T5 (generally not for public sale) but the reality is most T5 is tiny productions by tiny producers that weve never heard of before in the west, and are quite obscure even in Taiwan.
A combination of these factors:
Of course the trouble with private labels and custom productions is that you could literally get anything, you dont even have the basic quality guarantee that boutique producers have.
So you need to sample more. But a lot of the time you must buy a full cake because asian dealers dont want to deal in samples, so it becomes really important being connected to people that have already done a lot of sampling and can either direct you or even better sell you samples.
In short: both for producers and online shop, theres the ones with very high reputation and marketing where you get a basic guarantee what you buy is decent but you pay dearly for this privilege, and then theres everywhere else where quality could be poor or really great relatively unpredictably and you need to trust your judgement in sampling. This is the main trade-off of buying higher quality puerh.
Some of my thoughts of the quality of some boutique producers you may have heard of already:
Known for soft processing and relatively soft tea, XZH is the best known boutique producer in the west.
There are a lot of productions, certainly a lot of T3 and some T4. Not all productions qualify for a T3/T4 and even the ones that do, often can be quite overpriced.
As I said above scale is the enemy of quality, however with that said, XZH is the one the best sources of T3 in the relatively big range they offer.
Note that in the official catalog, pricing for the last few years is reasonable, pre- pricing is a piece of science fiction (secondary market/collector prices can be many times lower) and anything in the middle is likely overpriced but not as impossibly as pre-.
This is a very common strategy for many boutique producers: the list price for old tea is artificially high as a way of marketing and achieving higher prices for more recent tea.
CSH is a bit more on the factory side of the spectrum.
CSH originally had exclusive contracts with Lao ban zhang, Naka, etc and has produced some very interesting T3 over the years. There could be T4 too, but I havent personally tried them.
Starting to get very elitist, early s CYH is very hard to find, very collectible and it being in small quantities, often overpriced because of it.
Some early CYH is T3, some is T4, with a processing half way between soft and traditional.
Theres a series of / cakes from younger trees under the CYH brand, these are nothing like the rest of their productions.
Ive written a review of some excellent CYH tea from s.
At least one friend told me of pesticide-induced head aches and I feel quite a bit of off-flavours in the productions I tried, thin tea, its hard to say many positive things about YQH at the current pricing.
Seems to be the textbook case of marketing hype and fancy processing inflated prices. At the bottom end are some plain bad teas, at the medium end forgettable teas that hardly reach T3 and I gave up on this brand before trying the high-end.
Some people seem to like it, I dont know exactly why, one possibility is that they may put a premium on refined processing over good quality material.
Taipeis oldest and most beloved tea house has its own high-end productions (very few and mostly homogenous quality).
Traditionally processed tea (but with better base material than most factory cakes) with relatively traditional storage (and some storage flavours in the tea, particularly in maocha and older teas).
Good T3 by origin available, if it wasnt for the storage flavours could reach T4.
It turns out some of their tea without the heavy storage flavour is available, these can easily go T4.
Some cakes are made by Zhou Yu of Wisteria, some others are also good examples of T3 and T4 (before ). Most have beautiful collectible wrappers too!
Post- processing styles change and quality diminishes, the brand is not interesting anymore.
and also mostly forgettable as they didnt press their own cakes, - is the peak.
Theres no market for it, lets be serious.
Theres too little of it, it goes by connections. Generally if its publicly available with flashy marketing, its simply not the real thing. It really takes a lot of circumstances to come together to be able to buy a T5. We have some online at times, and its not easy to keep stock around given how pricey it can be.
The only exception is some of the boutique producers above could theoretically have a real T5, however the pricing would be on the top end or way over reference pricing. For T5 any pricing goes really, some people in Asia will simply pay whatever and if they have money but not the expertise to validate whether the tea is what it purports to be, in this case buying the most expensive tea from a known boutique producer is actually a sensible way to acquire T5.
The law of diminishing returns hits very soon.
Absolutely amazing experiences are possible in the T4 category so much that theres no reason to only drink T5.
We want to make it available to make the puerh world a bit less elitist but lets be clear: being able to experience and recognise this kind of tea is eye-opening, drinking it every day is not necessary.
Criteria I use to buy aged puerh for myself:
Aging puerh is a very large topic and I mean to write some essays specifically about it, this is just a small preview since people have been asking me about it a lot.
I suspect Hou De doesn't stock very many because Hou De isn't well financed enough to hold a great deal of high priced puerh especially long, and XZH is extremely expensive. Alternatively, they purchase items if the wholesale price is good and don't if the wholesale price is bad. In the end, if you want other XZH (and if I had money, I'd want some too), I think the best way to work is to google the chinese characters for Sanhetang and click on various links until you can get into the online shop (the front page will not link properly to it)--and see what the company has in stock at what price. Not everything from '10 is in stock, and I've yet to see anything from '11 with online pictures. Then get a group of people together and show Guang/Irene a prebuy list for whatever items you see is available which you guys want. That would work best, I think.
Just remember, XZH these days is insanely expensive. Last year, their signature products was a calligraphy edition of LBZ, GFZ, and one other I couldn't make out, and these were over $230/400g. They all sold out, pronto. HouDe is selling the LBZ/Yiwu brick for $30 less than what it is in the shop in Taiwan. The log sells for less here, too. Assuming that you aren't so stocked up that you can afford to wait for the inevitable bubble pop and want to pay high prices, go for the s, I think.
Gasninja, the lbz/yiwu isn't mature enough to have a great deal of flavor, given what I read from reviews. That's really an ager type deal.